Down.Down.Down.Tough times indeed for the hospitality business.The uppity high flyers club(read flight attendants)couldn't have a more damming period of suspense.The headlines are the new flight details....read them to know if are flying tommorow or not.Not too bad yet with the giants of hotel business, the tiny fish have started to chop of the flab though.Its now the real test of market leadership,would the loyal customer still be with your brand?Or would the customer showing no particular preference get netted by your sharp team?A few hand picked strategists from each business unit will brainstorm to counter the effects and after effects of the down- the -drain economic scenario.It requires acumen to build a business.And it requires plain common sense to retain it.The best served guest is the one who didn't had to ask for anything.And the long term winner in this pie grabbing business will be the one brand that delivered the maximum with the minimum of fuss.