Amuse marketing.Yeah i know its 'ambush' instead, but can't help but feel a little,just a little amused at the audacity of some guy who ran the marketing strategy for Amir's Ghajini(what the heck is Ghajini?).Its common knowledge by now, they made all the staff at a suburban theater wear the special Ghajini haircut during the premier show of SRK's RNBDJ.Poor SRK!must have been caught unawares this time, after carefully planning slick marketing for all his releases for so many years.Ser ko sawa ser!The demunitive Amir's got some cheek, must say.The bloke's been trying hard to box a punch at his biggest rival for quite sometime now.Imagine your neighbour naming his dog after you, and coolly passes it off as NOT INTENTIONAL.lol.On the other hand SRK hasn't let his guard down and never indulged in any mudslinging to get even.And when finally confronted by journos on his take bout the marketing blizzard by AMIR and gang, its vintage king Khan;I am glad that Amir uses my brand to promote his movie.But i myself can't do so because i am the biggest brand, no brand is bigger than me!Well said and well deserved for Amir.RNBDJ by the way is raking in the moolah, having grossed 60 crores while i write this blog...good on Yash Raj too.Live well, play well, entertain well Mr Khan...six packwallah ie.
Friday, December 19, 2008
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